iot health

IoT Evolution Health News

IoT Evolution Health Home

Scott Jensen of Google Reflects on the Proper Focus of IoT Strategy at the IoT Evolution Expo

By Ken Briodagh
February 04, 2020

IoT Evolution Expo 2020 is coming up fast, and we interviewed several of our speakers to get a bit of a preview of what to expect from their sessions.

Here, we spoke to Keynoter Scott Jenson, Product Strategy at Google. He has been doing user interface design and strategic planning for over 25 years. He worked at Apple on System 7, Newton, and the Apple Human Interface guidelines. He was UX director of Symbian, VP of product design for Cognima, managed mobile UX for Google and was a creative director at frog design in San Francisco. Scott returned to Google in November 2013 to lead the Physical Web project. He’s now working on future Android UX concepts.

At IoT Evolution Expo 2020, which is taking place February 11 to 14 in Ft. Lauderdale, Florida, his keynote “Stone Knives and Bearskins: What’s holding back our vision of IoT?” will address how he tried to build a “magic” IoT experience and discovered some very hard technical realities. The talk is a reflection on that experience. While we are building interesting IoT products today, they are unfortunately fragile, tedious, and user hostile. We don't stop often enough to reflect on our tools. What are we missing? What do we need? We're so focused on short term product cycles that we don't stop and realize it's harder than it should be. This talk will reflect on Jensen’s “failed” project and what we as an industry could be focusing on instead.

To hear his talk, click here to register.

Here is a little preview of his thoughts:

IoT Evolution: What are some key ideas you plan to cover in your session(s)?

Scott Jensen: How we have 'backed into' our current technology stack. Our tools dictate our vision. Let's back up and uncover what we'd like to see in the next 3-5 years.

IoTE:  What insights do you hope attendees will take home?

SJ: There are a lot of exciting things we can do to improve IoT products, but it will take some patience and *slightly* longer term thinking.

IoTE:  Can you identify a few important trends influencing your sector of the IoT which will shape the path of the industry?

SJ: Phones and email addresses are driving the majority of IoT products today. We can go a bit broader than that.

IoTE:  What are the biggest challenges facing the IoT right now? What are some strategies you recommend to overcome those challenges?

SJ: Short term thinking. We are just trying to 'hackathon our way' to products, we need to think a bit bigger.

IoTE:  What sessions are you most looking forward to attending at the Expo?

SJ: Looking forward to any standards based talks on where we are going. (Editor’s note: Scott, you should check out our panels on Security and Intelligent Analytics and Data Management in Smart City for those Standards discussions.)

Register now for the IoT Evolution Expo and Get 20% off your full conference with code IoTTime and be there for all the information you need to drive your IoT strategy in 2020.   


Ken Briodagh is a storyteller, writer and editor with about two decades of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

SHARE THIS ARTICLE
Related Articles

Contact Tracing Available on Identiv Platform

By: Ken Briodagh    6/2/2020

Identiv has made available Hirsch Velocity Software with Contact Tracing via free download for Hirsch customers in order to support worldwide office r…

Read More

IoT Time Podcast S.5 Ep.19 Great Lakes Water Authority

By: Ken Briodagh    5/29/2020

In this episode of IoT Time Podcast, Ken Briodagh sits down with Ali Abdallah, Engineer and Infrastructure Manager at the Great Lakes Water Authority,…

Read More

AT&T and Cradlepoint Team up on Wireless WAN and a 5G Future

By: Ken Briodagh    5/18/2020

AT&T Simplifies Pathway to 5G with Cradlepoint, New Offerings include FirstNet Wireless Edge Solutions and Wireless WAN

Read More

Smartrac And Suku To Authenticate COVID-19 Tests And PPE with NFC, Blockchain

By: Ken Briodagh    5/18/2020

Smartrac and blockchain startup SUKU have together launched a digital verification solution designed to authenticate COVID-19 testing kits and persona…

Read More

Wireless Cybersecurity Protection for Remote Office Workers Comes for IT and IoT

By: Ken Briodagh    5/15/2020

802 Secure announced it has released a new solution to help protect the remote office worker from the challenges of the evolving cyber threats of wire…

Read More